Company History

Royal Vista is a family owned business that started in 1997 in Visalia California, the heart of the San Joaquin Valley. The company is owned by Todd Steele and is made up of Growers, Packers, Shippers, Marketers, and Brokers. Royal Vista marketing takes great pride in being a very proactive company in terms of inventive ideas of marketing and packaging of multiple produce commodities. Hard work and customer service are a way of life for this company. Although a relatively new company, the family has been growing and shipping citrus since 1895.

In 1895, Todd’s great grandparents John and Mildred Myers moved from Ohio to settle and farm in Downey, California. It was there the family tradition of citrus growing was born. In 1935 their only child, John Myers Jr. purchased land in Anaheim, California and planted additional Navel and Valencia oranges. John Jr. also ran a successful spraying business in the Orange County area. In 1952, John and wife Elsie sold all their Southern California ranches and purchased acreage in Lindsay, California. John continued farming until 2009.

Today, John Sr’s great grandson, Todd Steele continues the tradition of growing and farming citrus in California. Todd and his wife Sheri not only farm Citrus, but also Peaches, Plums, Apricots, Grapes, and Walnuts in the Kingsburg area. They have four sons, and in their spare time from school, help work the family ranches and farms.